There’s a sliver of brand here we can salvage. So here’s a barely mythical tea shop with its Comic Sans logo:Īs it’s a tea shop, not a comic book, we have a problem. I doubt I’d even notice it the font were used in a comic book!) So it’s NOT because the letterforms are aesthetically subpar. (Sorry, easy example, but this raises the question: why do designers hate Comic Sans so? It is precisely because it is used so frequently as the blunt mallet of THIS-IS-A-FUN-FONT-ARE-YOU-HAVING-FUN-YET, and no one enjoys being hit over the head. A non-subtle font decision is: “My website is fun, so I will use a fun font for the logo – like Comic Sans!” ![]() It’s a Better Version of the Current Design (My point is not that you can construct airtight proofs of certain fonts being best, but that there’s FAR MORE rationale behind font choices than meets the eye). If you still think it’s subjective after that, read it again. If you think typography is subjective, read this article. ![]() ![]() These are things that are not necessarily obvious to non-designers. Today I want to talk about subtle ways to justify your font decisions.
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